A Better Way to Brand
How we realigned a fragmented national brand to be merger ready
Episode Overview
In this episode of Absolute Talks, we sit down with Dominic Walker, Senior Marketing Campaign Manager at Redrow Homes, to explore how bold creativity and clear strategy helped drive one of the UK’s most recognised housebuilders forward. Dom shares the inside story of working with Absolute on a transformative rebrand and campaign that repositioned Redrow as a truly premium player in the market — setting the stage for its acquisition by Barratt Homes.
Hosted by Chris Hodgen and Simon Allman, the conversation dives into:
- The strategic thinking behind Redrow’s rebrand
- The creative decisions that brought the new positioning to life
- The commercial impact — from stronger sales to deeper stakeholder engagement
