Redrow A better way to brand
Our journey with premium home builder Redrow began two and half years ago when we were tasked to work on campaigns for a number of its sub products. Redrow designs its homes with character, using only quality fixtures and fittings, and with spacious open plan living as a key feature. But it doesn’t stop there. They also develop thriving communities by putting people at the heart of everything they do.
Whilst the homes Redrow sells and the service they provide is premium, its brand, which was overcomplicated, wasn’t quite matching the products. disjointed and a little confusing.
We knew Redrow needed to take a step back, before it could move forward.
As the client and agency relationship developed, an appetite to look at the brand grew within Redrow internally and we were given the opportunity to audit the brand in full and make recommendations on ways to take this great British heritage brand forward.