Redrow Skip the renovation
Premium home building company, Redrow, have a simple brand idea; to create a better way to live for their customers. They design their homes with character, spacious open plan living and only use quality fixtures and fittings. But it doesn’t stop there. They also develop thriving communities by putting people at the heart of everything they do.
We’re obsessed with home renovation - 86% of all house sales currently involve the second hand housing market. Our challenge was to change the mindset of a nation under the influence of the trend for a ‘fixer upper’. We worked with Redrow to create a national campaign which used humour to gain cut through in the home-building sector.