Redrow Escape to three storey living
Well-loved for its beautiful Heritage collection, Redrow have no problem enticing home-buyers into visiting a development to view these type of homes. However in some developments they also offer a range of stunning three storey homes, which were being overlooked.
Three storey homes are perfect for a growing family, or for those who want something different and a little out of the ordinary from their home. Redrow had noticed certain common misconceptions amongst potential buyers when it came to three storey living, but had found that once customers visited a three-storey show home, they soon became enticed.
The problem to be solved was to get home-buyers to view a three-story home in the first place.
Our task was to deliver a campaign which communicated the benefits of three-storey living and tempted customers just enough so that they would take that extra step in the consideration process, and view a Redrow three-storey home.