Car Finance 247 Driving Engagement
CarFinance 247 is the UK’s leading digital car finance platform that connects car buyers, sellers, and lenders. They have been the primary sponsor of British Rally sensation and ex European Rally Champion Chris Ingram in the World Rally Championship over the last few years. CarFinance 247 wanted to elevate and activate its sponsorship by developing some social content to engage with its audience.
Absolute was approached to deliver a campaign, in a similar way to the approach we had taken for the content marketing activation of the Duckhams Yuasa Race Team. The content marketing plan was to be activated across a number of key channels over a 6-month period.