Bolton Council Welcome Back Campaign
Over the past few decades, town centre footfall has been in decline nationwide, with a number of key retail stores disappearing from the high street forever. To make this even worse, in 2020 a global pandemic hit which had a devastating effect on the retail sector, which changed the way we live and shop forever.
Bolton Council approached Absolute with a simple task - to come up with a campaign to drive people back to Bolton's high street in a post-covid world. A campaign to show the plethora of shops, restaurants, bars and attractions at the heart of Bolton town centre and put Bolton back on the map as the world returned back to normality.