Absolute has completed a brief for Bolton Council

It seems that it is not only learner drivers and racing drivers that has kept the talented staff of the Bolton design agency busy over the spring and summer months. Hot on the heels of recruiting ex REHAB senior designer David Vesty to position of Creative Director, Absolute won the pitch to develop a new ad campaign for Bolton Council and developed the new strap line – Who Cares? – we care..

The campaign launched across the borough during May and June using print, radio, bus and taxi advertising to highlight that sometimes people don’t realise that they are carers until it is too late and that support was on hand if you need it.