BookitZone spent years helping people discover and enter events, while making life easier for the organisers. But as the business looked to expand beyond its sporting roots, it needed a brand that signposted where it was heading.

Through our Absolute Clarity Brand Workshop, we worked closely with the BookitZone team to explore its existing offering, the competitor landscape and opportunities for growth. Our aim was to create a brand with bags more personality, energy and ambition. One that clearly communicates what makes the business different.

The result is GO-DO.

A confident new name that celebrates getting out there and doing the things you love. From running and cycling to fishing, gaming and everything in between. And just as importantly, supporting the organisers who make it all happen.

The new identity evolves the familiar figure from the original BookitZone logo into a distinctive new symbol. Combined with bold typography, vibrant colours and dynamic graphics, we've created a flexible brand that can adapt to different events, interests and communities.

But we're not stopping at a new identity. Together with Absolute Nexa, our digital agency, we're already shaping the vision for a whole new GO-DO events platform. One designed to make discovering and entering events easier for participants, while giving organisers smarter tools to manage bookings, reach new audiences and spend less time on admin.