A lot of people don’t see what goes on behind the scenes at The Chapel (most of the time this is a good thing!). Yes everyone is working hard but only a small proportion of the time is spent on the ‘pretty pictures’ part of the design. A lot of hard work goes on well before we got to this stage. As part of a recent pitch we sat down with several large pieces of paper and wrote out the process to get a website from sign off to launch, and beyond. Although this is something we do everyday seeing it as a list was pretty amazing!

Obviously we don’t want to give away all our trade secrets so below is an overview, to find out about the finer details please give us a call and we’ll be happy to talk you through it. 

If we are pitching for the project the work begins here – the build up to a pitch can vary but it will often involve mocking up wireframes and suggesting a look and feel, ie missing out the all important planning stages. This is something that gets Wayne on his soap box – but that’s another story, we do what we have to do! 

Planning and Research

Once budget is agreed we will provide a more detailed spec for the project, this will include sitting down with you to discuss the aims of the website, this involves customer surveys and workshops. At a recent workshop for a school a pupil requested bike routes for his journey, that kind of insight is invaluable and not something we would necessarily think of. 

Information Architecture

We inspect your websites content and the approach used to deliver it to a user. This approach gives them a better user experience, making them more likely to convert into customers, or advocates of your brand. The wireframes help us organise the page structure, and hierarchy of information - without getting distracted by pretty pictures!

Site Maps

From the workshops and research we will create a site map which will determine the structure of your website. We will have created a rough version to help the initial estimate for the job but this is the version that has been created as a team and will form the backbone for the project going forward.

Artwork and Feedback

Here comes the fun part. We work with you and your feedback to turn the initial concepts and wireframes into reality. Our design team have an excellent understanding of what makes a website tick.

Technical Build

Once you are happy with the structure and the way your site looks, our team of technical wizards create the underlying code that makes your website actually work, by using semantic HTML and CSS. We will provide you with a test link so you can see the development in progress, this is when you can see you website come to life. 

Training & Support

Now the site is built training is provided so that you can manage the website yourself. We provide full support and aim to respond to any user questions or technical issues immediately.

Online Marketing & PR/SEO 

Our aim is to help you generate more business with increased return on investment, to achieve the results you want and need. If required we will plan a marketing and SEO strategy to roll out when the project launches. 

The process works for projects in any media and we go through the same amount of planning and preparation for a branding or print project. It’s just what we do!