We have recently worked on a campaign for the Barbados Tourism Authority to promote the 2nd Annual British Airways Barbados Legends Football Tournament. Our brief was to completely re-brand the event - this involved the creation of new logos and imagery, kit design for each team, social media activity and a brand new website to promote the tournament.

The site would serve to highlight the event and the legendary players in the tournament. Each "Legend" player is presented in a similar style to the old player cards and stickers you would collect and swap in the playground at school, with pictures and key career information. Each player would be announced on the run up to the event on the official tournament twitter account, with followers invited to win tickets and other prizes for guessing the correct Legend before they are unveiled!

Barbados Football Legends takes place from the 26th – 27th May 2012 at the Kensington Oval in Bridgetown, Barbados. The event has attracted an all star line up of some of the best players to ever play in the Premiership, such as Alan Shearer, Roberto Di Matteo, Gianfranco Zola, Andy Cole and Dwight Yorke to name a few. The event sponsored by British Airways and run by the PFA will take 64 footballers in 8 teams over to Barbados to battle it out to see which team will become Legends Champions 2012.

Petra Roach, Vice President, Sales and Marketing, Barbados Tourism Authority said;

"This was the first job that Absolute has worked on for us since we brought them on board to help with our design needs and they have really impressed us with their quality and professionalism. All the partners really like the new website and they have been a great addition to our team".

The Barbados account was one we all really wanted to work on, as we already have a client on the island with Royal Westmoreland and we love working with such an inspirational and passionate group of people. Our first project was not the biggest, but it was really fun to work on and strengthens our tourism portfolio. We look forward to a long standing relationship with Petra and the BTA.

Check out the site here: http://www.barbadosfootball-legends.com