Absolute have recently completed a batch of new work for the YMCA, including a brand refresh and online / offline marketing campaign. This involved the creation of new websites for branches in Liverpool and Southport as well as a direct mail promotion for the latter to promote it\'s fitness facilities.

The aim of the campaign was to raise awareness of the activities the YMCA provide and also generate a measurable increase in footfall into their fitness centre. This was achieved by offering a free trial incentive via a membership card included in the direct mail package, and redeemable offers on their new website.

"We were recommended to Absolute Media by Royal Birkdale Golf Club who has used Absolute for a number of years including the latest re-design of their website and Links Yearbook and we were as pleased as they have been with the results. Absolute understood perfectly what we wanted to achieve and made the process extremely smooth considering the tight deadlines we gave them," said YMCA chief executive, Darren Lyons.

The direct mail shot was distributed to 37k homes within 6 miles of the Southport YMCA, with a number of motivational messages designed to make people smile and encourage them to get off the couch and get fit for the new year!

See what we have done over at www.southportymca.co.uk