We have recently completed a brand overhaul for Halbro Sportswear, a 90 year old business that has a famous history in manufacturing bespoke sports kits for schools and rugby clubs worldwide. The brief was to modernise the companies’ brand and bring their marketing assets up to date to drive home the fact that Halbro are not just a manufacturer of rugby kit.

Over the last few years Halbro have diversified in to other sports such as football, hockey, athletics and basketball etc.  We got started by creating a new refreshed brand image for the company (which you can read about in more depth here…) This was then used to develop a new product based website with all new product photography and a lifestyle 24 page brochure.  

It was a challenging project as we had to work to a tough time schedule, as products were still being designed at Halbro’s new Lithuanian manufacturing facility on the days leading up to the photo shoot. We had to be especially organised as products were being flown in during the shoot. It was seat-of-the-pants stuff, but we delivered a result that the client was happy with which got great feedback at the School Wear Show in Birmingham. 

Carl Richards, Halbro Sportwear commented;

"We asked a number of companies to pitch as this was a big project for us to undertake. Absolute were not the cheapest company but they showed they had the right knowledge and experience across all assets we required and they lead us through the process perfectly"  

You can find out more about Halbro here - www.halbro.com