‘You will never know the feeling of a driver when winning a race. The helmet hides feelings that cannot be understood’ - Ayrton Senna

Motor sport is one of the most exciting, diverse and enjoyable sporting activities on the planet. The UK is widely considered not just to be the world leader in the sport but also its spiritual home. This extends all the way up to Formula 1; Silverstone hosted the first ever world championship grand prix in 1950, and since then the UK has produced a record ten F1 champions.

When the Motor Sport Association approached Absolute to work with them on producing some new and exciting membership packs, we couldn\'t wait to get started!

We designed, we prototyped and we created, all on a deadline of 4 weeks over the festive period, supplying 350 membership boxes on the 9th January ready for The Motorsport Show, and a further 3,150 by the end of the month.

We designed 3 different brochures, which were to be housed in a branded box which also held a Welcome DVD, a pen, membership card and the registration forms. We designed & supplied all 8 items, which were all housed in a bespoke presentation pack, which would also be functional for storage & easy to deliver.

The end result was a premium pack, which would be fitting for any racing driver.

‘Everyone is really pleased with the packs and all the feedback was excellent, many thanks to you and everyone at Absolute for doing a great job to turn it all round in time for the show. They look fantastic and will be a huge step forward’ Ben Taylor - Development and Communications Director