Absolute are delighted to be able to present our first project for the Healthcare Facilities Consortium (HFC for short).

HFC approached Absolute to properly organise and refresh their brand. The group were looking to restructure and expand their reach outside of the healthcare market with the development of several new companies to increase their facilities management offering. The brand new Grovenbridge Academy and Grovenbridge Fire have been set up to accomplish this, and all three companies sit within the Grovenbridge Group.

Our task was to understand the company structure and create a toolkit of logos and graphical devices which could be used to identify each company in the group. The branding focuses on a colour for each company, the Group identity then incorporates all the colours in a single device.

Each element of the design represents a part of the company showing them as separate entities that work together, this also allows room for development should a new company be added to the group roster. The arrow elements are versatile allowing them to be used separately to create a graphic device for highlighting a bullet point, quote or image. We have so far created a colourful stationery set for the 4 companies as well as information leaflets to help push the services on offer.

Next up is the new website – watch this space for that project!