30 days, 60 products, hundreds of SKUs encapsulated in one 68-page brochure. Timings included planning and executing a 1-day photo shoot with three models, a stylist, hair and makeup artist; alongside a multitude of bags in our in-house photography studio.
Westford Mill’s identity had an honest, natural feel, focused predominately on their products. To enhance and build upon this established style we introduced a warm pastel colour pallet to sit perfectly alongside the freshly shot lifestyle images. Once the UK version was complete, it was closely followed by the German, French, Spanish, Italian and Polish versions.