Sika Liquid Plastics manufactures a range of quality, seamless, cold applied, liquid systems and coatings for the waterproofing of flat roofs, associated walls, balconies and walkways. They are pioneers in the field of high performance, liquid applied waterproofing systems and have led the market for over 50 years with their flagship product Decothane.
We were briefed to produce a short essence video that would promote the Liquid Plastics company to potential and existing customers. Sika Liquid Plastics understand roofing and the video was to convey an emotional feeling of trust in the company and their products, particularly to their main target audience of architects and specifiers who seek quality, reliability and service. With Sika's US Division having produced a similar video, we wanted to produce a concept which was a bit braver, more memorable and definitively British in style.
We love talking about the weather, we are known for it in this country, and no one knows rain like Sika do. They know all about the weather, the right products for the job, and what's right for their customers. This is where the rain concept originated from and would really show how we are up against it in terms of weather in the UK and reassure the viewer that Sika Liquid Plastics are the waterproofing company to trust.