Edge Hill University Expand Your Opportunities 2024
The “Expand Your Opportunities” recruitment campaign made its debut in 2020, primarily aimed at attracting 16-18-year-old school leavers and mature students. It has enjoyed two successful recruitment cycles across various platforms.
For the 2024 Campaign, Edge Hill University sought to depart from the previous theme and styling centred around the “ripple effect.” They also aimed to retire the “It begins at” messaging, redirecting their focus towards a fresh narrative to strengthen the campaign.
- Art Direction
- Brand Campaign
- Creative Copywriting
- Location Photography