Newstar Group Denimheads
Absolute pair up with denim brand.
Newstar Group have been designing and manufacturing denim for major high street stores for over 30 years. Based in Preston, at the heart of the UK’s cotton industry, they have successfully built a business that sources the best products from countries all over the globe.
Newstar previously had never produced any brand collateral or even had to market themselves before, relying soley on the strength and equity of the companies reputation and the only project they had commissioned to date was the new brand identity.
A decision to build their very own purpose built factory in Pakistan prompted a push for an online presence, mainly as a recruitment platform for their ever expanding company. And after a competitive creative pitch, Absolute stepped up to take on the challenge of building a much needed online brand presence.