Welcome to motorsport

Motor Sports Association Welcome to motorsport

Motor sport is one of the most exciting, diverse and enjoyable sporting activities on the planet. The UK is widely considered not just to be the world leader in the sport but also its spiritual home.

The Motor Sports Association (MSA) is recognised as the sole motorsport governing body for the United Kingdom by the world governing body, the Federation Internationale de L'Automobile (FIA). As the governing body, the MSA is responsible for the governance and administration of all major forms of motor sports in the UK including getting new people involved in the sport.


  • Sport



  • Brand Campaign
Absolute designed and created the bespoke presentation box and packaging for the motor sport association


Absolute won the contract to completely redesign the packaging for the MSA’s “Go Racing Pack”. The current pack has been in production for over 20 years and 2014 saw the launch of a completely new pack. The pack needed to portray a quality, well designed product but also be small enough to reduce shipping costs. Absolute worked to a very tight budget target to maximise revenues for the MSA but give much better value for money for the customer.

Absolute designed and created a bespoke presentation box to house the information pack and brochure
Absolute created the typography which went into the new brochure design for the motor sport association
Absolute worked with the motor sport association on the photography for the brochure design


The MSA sells more than 3,500 licence packs each year to potential racing drivers, rally drivers and karters, as they embark on a journey that could take them to Formula One or the World Rally Championship. The new pack included all the information needed to apply for your first ever race licence including brochures, interactive DVD, chrome pen and application forms, all packaged in the new bespoke presentation box.

Absolute designed and created a new brochure for the motor sport association
Absolute developed an animated video to provide to prospective motor sport enthusiasts
Absolute created illustrations for the animated video for the motor sport association

Absolute did an outstanding job of delivering a quality product for the right price

Ben, MSA