Manchester City FC Team Santa vs Team Elf
As one of the top Premier League football clubs, Manchester City wanted to lead the way with the promotion of their latest Christmas merchandise. Building on the success of last year's campaign the club knew it would take a great idea to achieve maximum impact and to engage with the fans more to build campaign traction leading up to Christmas Eve.
With the influence of recent superhero blockbuster movies like Batman vs Superman from DC and Captain America Civil War from Marvel, this years concept challenges the Manchester City players, both current and legends, to a ‘Festive Face Off’ snowball fight at the Etihad Stadium. Two different Christmas jumpers were produced, one for Team Santa led by Kevin De Bruyne and one for Team Elf led by Vincent Kompany, with the question to the City Fans ‘Whose side will you choose?’. The bonus for this campaign was having City’s highly rated manager Pep Guardiola refereeing the 2 teams to make sure it all ran smoothly. With every jumper sold, the club would donate £5 to the City in the Community / Cityzens Giving campaign.