Kitbag Chelsea Christmas catalogue
Kitbag are Europe's leading online sports store, providing customers with the merchandise they need to support their favourite teams. Kitbag approached Absolute to help them deliver a Christmas catalogue for Chelsea FC.
Kitbag wanted a fresh approach for the Premier League champions. The brief was to design, art direct and shoot the 2015/16 season catalogue. The ambition was to take the catalogue which mainly led with products and price to a lifestyle look book, engaging with consumers on an aspirational level making them feel proud to wear their blues!