With the brand direction in place, we set about communicating the new position of Howorth, highlighting what makes them different from their competitors. They were confident that their new brand would be a breath of fresh air in their sector and were keen to launch as soon as possible. This meant prioritising the key brand touchpoints and aligning it with a three year marketing plan.
Both internal employee pieces and external brochures were the starting point for delivering the new brand. This involved re-writing the way they talk to their audience and designing literature which was clear, engaging, emotive and full of life.
As part of the initial brand roll-out, we worked closely with Howorth to set templates showcasing the new brand. Exhibition stand designs and banners were created to help Howorth’s sales teams communicate their ‘clean air thinking’ to new and existing clients in the UK, Europe and the US. But it wasn’t just the external audiences who benefitted from the roll-out. The Howorth head offices also had recieved a fresh look and feel, amplifying ‘The Howorth Way’ message and injecting new life into their working environment.
The launch of their new website (designed and built by us) marked off an extensive overhaul of the Howorth brand. We have a strong, ongoing relationship with Howorth, and work closely with them to help them better communicate their knowledge and passion for air.