During the previous version of the website, we created user stories to enable us to understand how users will interact with the content. This involves breaking down common tasks that are likely to be performed which are then used to inform the required functionality and ensure the tasks that need to be carried out on the site are outlined before wireframes are produced.
We then developed wireframes to illustrate the user journeys in a simplistic way so decisions can be made prior to any development or design work. Keoghs have over 40 services so the site needed to be intuitive and easy-to-use, whilst retaining a balance between art direction and important technical content.
Absolute Control is our in house CMS which has been designed to be easy to use and completely customisable to suit a client’s needs - particularly important when there are a large number of contributors with varying technical abilities.
Keoghs can grant administrator access based on permissions with the ability to author articles to staff profiles, CMS users or departments.
The system offers greater flexibility compared to market leading open source solutions to showcase more dynamic content. We carefully considered the relationships between the content and were able to tailor an intuitive, yet powerful tagging system to allow site administrators to create those relationships quickly and easily across the site.