Indespension We have the tow how
Indespension have been leaders and innovators in the trailer and trailer part manufacture industry for more than 50 years. With 18 branches across the country, they’re a national trailer company servicing clients in multiple sectors from marine, agricultural, trade, automotive and leisure.
Absolute were challenged to reimagine the Indespension brand and bring it up to date as part of a large-scale investment in the company led by the new management team, read more about this here. As part of the growth strategy, digital was highlighted as a key priority area to develop to help Indespension meet its targets.
Absolute had previously worked on the first phase of the project in 2019, creating a bespoke online tow bar booking system. This system allowed customers to enter their car details, select and price up a number of different tow bar options and book an appointment at any of the 18 nationwide branches to get the tow bar fitted. Read more about this here.
However, the main ecommerce website which sold everything from full size marine and agricultural trailers to everyday consumable products such as ratchet straps, jockey wheels and trailer axels, wasn’t doing what it needed to and, as such, had to be re developed.
