Personas and positioning
To help us gain a clearer understanding of a typical Incorez customer, we ran one of our Absolute Clarity workshops with the client. This is an important part of any project and allows us to create personas for a client's target audience, so that we can always refer back to them when creating any communication piece, and also to make sure it has more relevance to the customers we’re talking to.
What makes Incorez different is their ability to create bespoke products for their customers. Working from their innovation centre, they take a more personable approach by working with you to develop products to your exact requirements, rather than the generic off-the-shelf options that some of the larger companies produce. They call this ‘custom chemistry’ and it is their unique point of difference in the marketplace. We developed this further by highlighting that it is also ‘great customer chemistry’ that sets them apart from similar companies, and gives them clear space to operate in.