Carrs Pasties, a beloved British institution, has built a cult following for its irresistible pasties that are jam packed full of the finest ingredients.

Originally founded in 1938, Carrs is now run by a determined third-generation family, keen on spreading their passion for pasties nationwide.

Absolute were tasked with helping make this a reality by breathing life and bringing personality to a family brand stuck in its ways.

Carrs famous savoury products are often fondly talked about by their customers, especially on social media.

And once tasted, the pasties pretty much speak for themselves. We thought that this was something really worth shouting about.

As part of the new brand narrative, we gave each product its own distinctive personality, communicating the tasty ingredients within whilst reiterating the freshly baked aspect of Carrs products.

We created a unique typographic style to help capture 
the craftsmanship of the brand. We also introduced eye-catching paper cut backgrounds, each showcasing the delectable products and ingredients within.

Working collaboratively with Carrs, we created a brand and campaign toolkit to help with the roll out of any new marketing materials.

As with most retail environments, time is of the essence when launching new products, so the brand toolkit and library of assets is perfect for quick turnaround of promotional items.