How can a ‘cheesy’ idea increase sales?
A Cracking Combination
A Cracking Combination
When Carrs Pasties collaborated with Aardman Animation Studio to launch a new pasty to mark to 30th Anniversary of Wallace & Gromit: The Wrong Trousers, the result was deliciously inventive.
And as part of our ongoing partnership with the iconic British bakery, we served up an equally imaginative launch solution.
Launching a new pasty.
Launching a new pasty.
To celebrate their new partnership with Ardman Studios, Carrs created a More Cheese, Ham & Chilli Jam Pasty featuring four cheeses nestling alongside pulled ham and caramelised onion in their signature golden pastry, accompanied by a tangy chilli jam dip.
A true pasty original, which needed some original thinking to go with it.
More Cheese Gromit?
More Cheese Gromit?
Who better to launch this deliciously baked combo than the legendary cheese-loving comedy duo?
Globally renowned for their legendary escapades, they were more than ready to get stuck into one of their tastiest experiences yet - a whole new adventure in cheese.
A Cracking Combination
A Cracking Combination
The challenge was to capture the integrity of Wallace & Gromit, and stay on brand. All whilst getting the pasty on as many plates as possible.
And so, our ‘A Cracking Combination’ campaign was born. Our bold and fearless launch succeeded in capturing the brand personalities of both Carrs Pasties and Aardman, utilising two of the nations most-loved and iconic characters.
Our start point for the launch was that the idea had to have legs, and so it proved.
The campaign has the ability to flex across all seasonal events such as Halloween and Christmas, while being ready to be called into action for other key events across Carrs’ busy promotional calendar.
A bespoke header graphic and typographic treatment.
A specially selected typeface conveys a sense of playfulness and energy, while an illustrative cheese radial hugs the ident, giving the pasty a dynamic presence. This ident asset also has the flexibility to be used independently of the logo to add strong visual impact across all communications.
A multi-channel approach.
The campaign launched with a series of teasers which were accompanied by dynamic animations that captured the excitement of this cracking collaboration.
A cracking success.
A cracking success.
The result? An equally cracking response.
The pasties quickly flew off the shelves and into the bellies of fanatics across the nation. So much that Carrs are considering making this a permanant pasty in their cracking line up.
The perfect ending to yet another campaign created by Absolute.
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