The new brand style introduces a graphic device to break up the traditional block structure, creating eye catching curves throughout the pages. Further extensions of the brand such as illustrations and iconography have been added to deliver a bold, colourful and memorable digital experience. Engaging imagery of Boo coupled with interesting and informative headlines, open up a personable dialogue with the audience helping them understand the process of taking out a loan with Bamboo.
The new Bamboo website had to be device agnostic, particularly with their mobile audience making up a significant percentage of their web traffic. With this in mind, we built a site which is flexible and quick to load on any screen, anywhere, whilst ensuring the same consistent brand and user experience was maintained. We developed a digital toolkit for the Bamboo team that would allow them to build new pages now and in the future so their content could be kept relevant and up to date in a way that would ensure the brand aesthetic was maintained. The website was developed in WordPress in such a way that would allow it to integrate with their Ruby on Rails application system.