Speedy. Simple. Flexible.

Bamboo Loans Speedy. Simple. Flexible.

Bamboo Loans have built their business around helping people find a loan which fits their credit situation. They pride themselves on providing great customer service and making the application process as easy and straightforward as possible.

Being one of the main sources of customer enquiries, it was crucial that the website reflected their ethos of being simple, speedy and supportive. There was also the task of ensuring their digital presence was successfully represented following the recent rebrand Bamboo had undergone with Absolute.

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  • Consumer



  • Web Design
  • Web Development
The website was designed with the new branding and positioning
Positioning copy - When it comes to your views. We're all ears.

The Idea

Our goal was to design the website around the new brand positioning in a way that would help gain trust from potential customers in what is an extremely competitive industry. The introduction of Boo, their new brand ambassador, would come together with an improved user interface and tone of voice to provide a digital offering that is as friendly, fast and flexible as the Bamboo team are. There would also be a number of technical challenges to overcome in ensuring the website had improved performance metrics and be accessible to all.

Old website and new website shown side by side on tablet laptops
Multiple screens displayed on mobile devices

The Delivery

The new brand style introduces a graphic device to break up the traditional block structure, creating eye catching curves throughout the pages. Further extensions of the brand such as illustrations and iconography have been added to deliver a bold, colourful and memorable digital experience. Engaging imagery of Boo coupled with interesting and informative headlines, open up a personable dialogue with the audience helping them understand the process of taking out a loan with Bamboo.

The new Bamboo website had to be device agnostic, particularly with their mobile audience making up a significant percentage of their web traffic. With this in mind, we built a site which is flexible and quick to load on any screen, anywhere, whilst ensuring the same consistent brand and user experience was maintained. We developed a digital toolkit for the Bamboo team that would allow them to build new pages now and in the future so their content could be kept relevant and up to date in a way that would ensure the brand aesthetic was maintained. The website was developed in WordPress in such a way that would allow it to integrate with their Ruby on Rails application system.

Responsive web design for Bamboo Loans

The Result

An improved user experience, stronger brand presence and altogether friendlier feel gives Bamboo a much more credible and trustworthy aesthetic. The performance of the site was also significantly improved through the use of modern loading techniques and a thorough optimisation process. A load time of under one second places it in the top 15% of websites for speed, despite its highly graphical nature.

The new website delivers a digital experience which is memorable and stands out amongst other loan companies. meaning Bamboo’s customer base can grow faster than, well… Bamboo does.

Bamboo Loans website shown in-situ on tablet device

After engaging with a number of potential creative partners, Absolute were the only agency who really understood our business and the vision for the future. Bamboo is a company that prides itself on being friendly and engaging with its customers, with emphasis on communicating in a way that is easy to understand. Absolute got this from the very start of the process and that is reflected in the new brand and website. The quality of delivery is there for all to see and they’ve been a pleasure to work with throughout the entire process.

Meral Crifasi - Head of Digital Marketing, Bamboo Loans