Amir Khan Official

Amir Khan Amir Khan Official

Team Khan approached Absolute to work with the British boxer to revitalise his brand on the run up to a major fight in Las Vegas.

The brief primarily revolved around Khan’s online presence – the end goal was to cement his website as the #1 place for fans to get the latest news from Team Khan and connect with Amir, and to increase merchandise sales




  • Ecommerce
  • Web Design
  • Web Development
Included was an e-commerce section for the promotion of Amir’s merchandise built using magento

Research & Wireframing

Amir Khan's existing site had become cluttered and slow, with content not displayed in a clear manner. In the world of sports marketing, for such a high profile athlete it just did not cut the mustard. Absolute worked hard on making sure the website had all the information needed and was accessible to all Amir’s fans worldwide bringing together news, blogs, videos and social media alongside a dedicated ecommerce website.

Absolute created a promotional website that gave Amir’s fans up-to-date information

Web Design and Development

Absolute built a new platform from scratch, which make updates easy and quick for Team Khan to implement. We wanted to make the site more "sticky" and get fans returning on a more regular basis, via the inclusion of regular and exclusive content. ews articles on the new site are integrated with Facebook commenting to bring closer these two audiences and get more discussion happening on the website. Fans can also access feeds from Amir and Team Khan’s twitter accounts easily. An innovative statistics page gives fans a detailed insight into Khan’s boxing career in an infographic format, whilst an in-depth fights page plots every one of Amir’s professional fights on an interactive timeline.

Animated infographics were developed to display career numbers and statistics
Absolute led a photography shoot with Amir to promote his new clothing line, which was designed also by Absolute

Official Merchandise

Absolute were involved in the design and creation of a whole range of apparel, working directly with Amir to design the ever-expanding collection. This ranged from exclusive fight t-shirts through to training kits and tracksuits for both leisure and training.

Illustrations were drawn up to produce a range of custom apparel and merchandise

Absolute have helped team khan to revitalise Amir's online brand and put him ahead of the game

Asif Ali, Premier Consultancy