02 / 11 / 2020

'They're here...'


Gabrielle Jones




A Greater Manchester based pasty company loved by celebs including Sara Cox and Chris Evans, has unveiled its Halloween campaign which pays homage to classic horror film, Poltergeist.

The ad features a family sat in their living room in front of the TV. Both parents are asleep but the little girl, eerily lit by the light from the TV screen, can see something which makes her utter the phrase horror buffs will easily recognise, ‘they’re here..’, as she spots the Carrs Pasties delivery van pulling up outside the house.

Carrs Pasties, a family run bakery in Bolton, revealed the new campaign ahead of Halloween to promote its pasty delivery and click and collect services.

Joe Carr of Carrs Pasties said: “Halloween, like a lot of things this year, will be a little different. Trick or treating might be off the cards, but we can still make it an occasion for families to celebrate. Our delivery and click and collect services mean we can provide the perfect food for the occasion.”

Carrs Pasties was established in 1938. There are currently three Carrs Pasties stores in Bolton and more than 100 trade partners across the North West. Their products include pasties, sausage rolls, sandwiches and cakes as well as meat-free vegan options.

Now in the hands of third generation brothers Matt, Liam and Joe Carr, the company has its sights set on national expansion and aims to have Carrs Pasties available in every city by 2025.

Running across digital channels, the Halloween campaign is the first activity to be delivered by Bolton based creative agency Absolute who were brought on board to help Carrs Pasties grow brand awareness. Further activity is due to launch later this year including a new brand campaign.