14 / 09 / 2012

Working in Tandem with Intel

Author

Nick Pilling

Category

News

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We have enjoyed a great relationship with Intel since working with them on the creation of a bespoke infographic to illustrate the growth of embedded internet.

We were recently contacted by the company to get involved with the design of their Team Intel cycling kits, creating an on-brand jersey which would be worn by the team this season in several events.

The jerseys utilise a cutting edge manufacturing technique which allowed a huge amount of flexibility in the design with "all over" printing - this gave us a lot of scope to create garments with high levels of detail and complexity in the design.

The resulting jersey design uses several overlapping technical panels created from a library of Intel colour swatches and gradient patterns to give a feeling of speed. The resulting garment not only looks slick but conforms to Intel's corporate brand guidelines, and is instantly recognisable as "something Intel" - even at speed across the finish line!

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