Wessex Packaging Packaging heroes
Wessex is a leading UK distributor of packaging materials. As part of a complete rebrand and website overhaul, we created a portfolio of imagery to present packaging as the hero and also the Wessex team, passionate and enthusiastic advocates of their brand.
The photography was split between a location photoshoot at the Wessex head office and a product photoshoot at Absolute’s studios. The location photography was to highlight the personalities of the Wessex team, those who make sure their customers' products are produced and delivered on time with the minimum amount of fuss. The studio photography was concept driven making the product more iconic looking, making the clever packaging and products float above ground, which in a digital environment, will gently land on rollover. Both sets of images will be used across a range of applications, from product catalogues, livery to exhibition stands, and website to brand campaigns, giving Wessex a much needed image bank to use.