Put your heart into music
Music can transform children’s lives. As part of the Manchester Music Hub, Trust Music work with local families, schools and other organisations to make sure that all children get the chance to play music, achieve great things and inspire others.
The brief to Absolute was to capture the passion that these children have for their music, and the passion that all of the team at the charity have, for helping the children to succeed. We started by positioning Trust Music as an inspiring charity that is inclusive and from this, developed the line ‘Put your heart into music’. This was then a good steer for creating the heart-shaped headphones brand mark.
We got the chance to meet the inspirational children involved in the project when we staged a photography shoot at the Bolton Music Centre, where we had over 30 children playing instruments and singing their hearts out. A very talented bunch.
To make sure the brand remained cohesive going forward, we produced a set of brand guidelines that were easy to follow, easy to understand and contained all the necessary assets to help the charity become more recognisable as a worthy organisation.
When we met the team at Absolute, we knew that we had found the right company.
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