Total Fitness Run. Swim. Cycle.
Three days of sports photography across four gyms and one swimming pool. ‘Get more out of your Total Fitness’ was the campaign message and sat at the centre of all our planning, pre-production, model casting and art-direction. This shoot was a challenge for all involved, not least the models who certainly worked up a sweat. The results speak for themselves and the Total Fitness campaign photography sets them apart as a friendly, accessible environment open to members of all ages and abilities.