Our positioning copy needed to be inspiring and emotive whilst being accessible to all without giving too much away. We wanted to empower the customer and be welcoming, demonstrating the belief that everyone should be able to enjoy designer tiles and bathrooms.
The craftsmanship of high quality tiling led to the development of a distinct brand mark which takes influence from the timeless strokes and lines made in tiling with an established date to represent longevity and quality.
A contemporary typeface was chosen that had the flexibility to work across a wide range of sizes for application across signage, point of sale and online, with a colour palette to represent earth, water, clean lines and sophistication.
An adaptation of the brand was created for the trade side of the business which needed to feel less designed and more straight to the point.
We delivered concepts to communicate the name change and a catalogue of rollout ideas to showcase how the new brand works in store.