Queen's University Belfast At the forefront of academic life

As part of our complete re-design of the Queens University Belfast website, the research we carried out identified that the photography from Queens was lacking honest and believable images of the students and the campus so we took on the mammoth task of refreshing their photography content.

It was found that the current photography lacked personality and a cohesive look and feel. More images were needed of the historic campus, the city of Belfast and real student shots. Over two weeks our photography team visited every department across the university campus and created imagery that represents this historic institution as a truly modern university with a long history of excellence. The key message behind the photography is, “We may be 150 years old, but we are also at the forefront of academic life in the UK”. We managed to get over 3,000 images, all to be used throughout the new site. We also provided a photography style guide to ensure consistency moving forward.