Gear up. Get out.

Paramo Gear up. Get out.

Outdoor clothing retailer Campcraft approached Absolute to create a set of campaign photographs and posters to promote their Paramo range of weatherproof kit. After developing a strong campaign concept ‘Gear up. Get Out.’ we then organised and executed a location photoshoot in the Lake District. Our photography team scouted the best locations and cast the perfect models and on one cold and cloudy day (in August!) created some stunningly atmospheric images in the Great British landscape.




  • Location Photography
Male hiker stood outside his tent in the Lake District
Male hiker stood on a rock
Male and female in outdoor clothing standing outside their tent in the Lake District
Male hiker scrambling up a rock face
Male and female hikers scrambling down a rock face
Male hiker modelling outdoor clothing in the Lake District