The existing website wasn’t working for NB, it had too much content and it didn’t convey any brand personality. With that in mind we introduced the new brand assets which helped brighten up the user interface and we brought in the new tone-of-voice to clearly communicate NB’s offerings. Each page changes colour to keep it looking vibrant and fresh, with the home page changing colour when each banner rotates.
We also simplified the user journey with an easy-to-use navigation menu and clearer signposting for each page. For the frequent users, we introduced 3 constant and clickable links to allow customers to get an instant quote, directly upload their files and review their proofs online.
The team at NB have embraced the new brand, wasting no time in producing promotional items in-house and making more use of their social media platforms to communicate the new brand messages. Their customers, existing and new, have also been really receptive to their new colourful style. There’s Nowt Better than that is there?