Manchester City FC Kit launch 2016
The 2016 kit launch was a big deal for Manchester City. Players' time is precious and they needed to make sure that everything ran as smoothly and efficiently as possible. Naturally, Absolute were there to help. Our team planned and executed three separate photography sets for the home kit, away kit and action shots so that players could move between sets with minimal down-time and be off back to training. The result was over 4000 images of the first, women's and youth teams for use across all City marketing campaigns for the entire season.