An intelligent brand

H2 Gambling Capital An intelligent brand

H2 are the leading quoted source regarding the value of the global gambling sector. They specialise in providing the most comprehensive data across all major gambling markets as well as offering bespoke consultancy to businesses worldwide.

While we were working on a live project to create a multi-level digital platform, it became clear that their brand also needed to be developed. This led to a second brief that required us to strengthen their brand in order to increase awareness - this would run in parallel with the digital project.


  • Business



  • Brand Creation
Brand mark - before
Brand mark - after

The idea

We wanted the H2 brand to have authority whilst looking clean and contemporary. We created a brand marque using the H2 characters while emphasising the company offering of data intelligence. The introduction of the ‘bottom line’ brand device is used across all brand touch-points to highlight the main aspects of the services they provide.

Absolute designed promotional postcards so H2 could unveil their new brand at an event they were attending
Absolute produced a pop up banner that would be easy to transport around the world

The delivery

As well as the brand marque, we also created a range of brand collateral to ensure the brand application could be carried out in a succesful manner. Supporting icons were created to illustrate key points, along with the choice of ‘Apercu’ - a clean and contemporary typeface that could support in bringing the brand forward. The brand assets were then applied across a range of printed promotional items which are used at industry events all over the world, as well as being integrated into the ongoing digital project.

Absolute hand picked a font suitable for use with numerical data