Delivered a bold campaign to challenge the establishment to increase revenue by £12m
Expand Your Opportunities
Expand Your Opportunities
Edge Hill University have been inspiring minds and changing futures since 1885. Although they’re regularly awarded for their teaching excellence, fantastic student support and beautiful countryside campus.
A lasting positive effect.
A lasting positive effect.
Edge Hill provide high quality teaching and a wider range of opportunities, priding themselves in having a positive effect on their students. But their impact goes much further than the campus boundaries.
Their approach means that their alumni are perfectly placed to go into the world and have an even bigger effect, not just in their own lives but others.
We call this the Edge Hill effect.
Time for change.
Time for change.
Edge Hill have the perfect teaching and facilities to help students flourish and progress in their careers.
Unfortunately its a competitive sector in which Edge Hill often get overlooked by other local universities due to not being as well known.
Absolute were tasked to change perceptions and do things a little differently in order to boost student enquiries and enrolment.
Expand Your Opportunities.
Expand Your Opportunities.
The campaign revolves around the ripple effect started by Edge Hill. Messaging was crafted to embody this concept, beginning with a student's university journey and extending to the impact they can have on the world beyond Edge Hill.
To help amplify the idea we created a ripple device which animates and grows with each message.
This created drama whilst also visually reiterating the the impact that students can make upon the world when leaving Edge Hill University. A true lasting legacy.
We took the opportunity to introduce a contemporary and confident art directional style that would stand out amongst other student recruitment campaigns. The glowing gradient colour palette takes its inspiration from the beautiful campus. We also introduced a new campaign headline typeface that reflects the university’s mixture of modern and traditional.
At the heart of the campaign we placed real Edge Hill students.
We knew from the initial concepts we needed striking and aspirational photography, and that it was important to emphasise the high quality and human nature of Edge Hill. We were also intent on capturing one of the key selling points of the university, their award-winning and picturesque campus.
The campaign rollout began with brand awareness, initially promoting the ‘Expand your opportunities’ message across a variety of channels.
Beyond the initial launch, we created a flexible campaign that can be adapted over the student recruitment cycle, delivering targeted messaging and creative focused on specific subjects and key selling points of Edge Hill.
The ability to work more collaboratively with the Edge Hill marketing team was an integral part of our initial pitch. Campaign templates were created to guide their in-house team throughout the campaign roll-out and this was delivered in a comprehensive and engaging campaign toolkit.
/brochure-fc.png)
/brochure-spreads.png)
/7--ehu-bag.png)
/9--ehu-essence.png)
/10--ehu-bus-stop.png)
Setting the standard in
education campaigns.
Setting the standard in education campaigns.
The rollout of the campaign led to wide spread acclaim throughout the university with it being well received by both students and staff.
The results speak for themselves. Proof the campaign had a long lasting effect. So much so that the campaign ran for several years with continued success and student sign-ups.
/11--ehu-results-1.png)
/11--ehu-results-2.png)
Got a project in mind? Talk to Chris
Share a few details below and we'll be in touch to talk it through.
Carrs Pasties
Life Just Got Better