CarFinance 247 are the UK’s leading digital car finance platform that connects car buyers, sellers, and lenders together in one place.

Over the past few years, CarFinance 247 have been the primary sponsors of rally sensation Chris Ingram in the World Rally Championship.

CarFinance 247 wanted to elevate and activate their sponsorship with Chris Ingram by producing dynamic and engaging content appropriate to their target audience.

Absolute were tasked with creating a content marketing plan to be activated across a number of key channels over a 6-month period.

The previous content strategy revolved around showcasing the services of the company.

Our aim was to leverage their partnership with Chris Ingram to develop a series of mini campaigns to help captivate the existing followers, while also building a wider audience interested in the automotive world.

We created a series of videos featuring rally footage, driver interviews and events, with the objective of engaging with CarFinance 247's audience and stimulating conversation to help keep CarFinance 247 at the forefront of peoples minds.

The content Absolute produced was used across various platforms to engage with CarFinance 247's audience and help stimulate conversation.

CarFinance 247 followers increased tenfold with the campaigns setting the standard of future output.