Little wonders

Bizzi Growin’ Little wonders

From sleeping bags to blankets, play gyms and cushions. Bizzi Growin’ originally set out to create baby products that are not only stylish and fun, but are high quality too. A change in direction, and a forward thinking approach, lead to creating a number of innovative Bizzi products that were designed to solve everyday parenting problems.

With an ambition to move away from small gifts into bigger parenting purchases, the brand needed help in communicating their new position in the market and a fresh brand personality to engage with their customers.

Sector

Service

Deliverables

  • Brand Workshops
  • Brand Strategy
  • Brand Creation
  • Brand Campaign
Amended logo

The insight

The baby industry is, quite literally, a booming one that’s packed full of brands. So we knew that we needed to uncover a key brand differentiator for Bizzi Growin’. Working with the two owners, we conducted an Absolute Clarity workshop to understand their passion for their products and what makes them so unique.

It became quite clear during the workshop that product innovation and a desire to create fashionable yet fun products had been their key difference. From these insights the ‘Little Wonders’ brand idea was born.

The idea

Targeting busy parents who want to spend more time marvelling over their own little wonders, we created a brand with bags of personality.

Playful and witty messaging tie into a wonderful graphical language. Coupled with 3D typography, magical flourishes and a high quality colour palette all designed to appeal to appeal to style conscious mums and dads.

The delivery

From product packaging to catalogue creative, brand guidelines and exhibition stands too. The new brand has helped to re-position Bizzi Growin’ from start-up to a grown up, fashionable yet fun baby brand.