Absolute celebrates 20 years with record growth and the launch of a PR and communications arm

We’re looking to the future with the launch of a new PR and communications arm. 

Our 20th year saw a 61% increase in turnover and a 25% increase in staff numbers to support the additional business. We’re now happy to announce that we’ve strenghtened our offering, with the appointment of Suzi Burns as Head of Communication to develop the agency’s PR service. 

Suzi comes from Manchester based N Brown Group, where she headed up the PR team, the seventh most awarded press office in the FTSE, looking after online fashion brands JD Williams, Simply Be and Jacamo. Prior to that she spent eight years working for PR agency Havas (now Red Havas).

Reporting into MD Chris Hodgen, Suzi will be responsible for promoting the agency as well as adding PR to Absolute’s existing services of brand, campaign and digital. 

Suzi said: “I’m really excited about joining Absolute. They’re a fantastic agency producing bold and original work. The chance to add PR to the mix so we can start to offer a truly integrated service is very exciting.”

Absolute MD Chris Hodgen said: “Our performance in 2019 gave us the perfect platform to navigate the Covid-19 pandemic and we are firmly looking to the future. The addition of our core services across PR, comms and digital, combined with our physical expansion will allow us to realise our ambition of building one of the best creative hubs in the north of England.

“After an impressive 2019, packed full of client wins, existing client projects, and the addition of some incredible new talented team members, we’ve used the last few months to reset, finesse our plans for the future, and are slowly but surely getting stuck right into the second half of 2020 with brave, creative and innovative new approaches to briefs.”

We have invested heavily in our Horwich church head office to support the expansion and are extending our reception, meeting room facilities, social and staff areas, expanding a space which already includes an on-site photography and video studio. The works will see the agency increase to just under 10,000 sq ft of creative space. 

New client wins have included Redrow, 11 Degress, St Dalfour, The Pexion Group, York St John University and Leeds Trinity University.