27 / 07 / 2010

Google Analytics


Byju John




What is Google Analytics?

Google Analytics is a comprehensive website performance tracking tool that allows users to gain access to virtually any type of statistic related to their website through an easy to use interface. The system can show you how people found your site, what they did when they were on your site, and provide insight on how you can enhance their visitor experience.

Who can use Google Analytics?

  • Which marketing initiatives are most effective?
  • What are accurate traffic patterns/trends on your websites?
  • Which customer and customer segments are most valuable?
Marketing Professionals
  • Where are your visitors coming from and what do they do on your site?
  • How can your website convert more visitors into customers?
  • Which keywords resonate with prospects and lead to conversions?
  • Which online ad or creative is the most effective?
Content & Web Developers
  • Why do so many people leave your site without doing what you would like them to do?
  • Are there website design elements that are turning visitors away?
  • What site content are people most interested in?

Features of Google Analytics

Geographic Data - See where your visitors are coming from

The system allows for you to see where your visitors are coming from around the world. You can view maps of each country to see specifically which states/cities harbour the majority of your visitors, allowing for you to evaluate the effectiveness of advertising campaigns, site content, keywords etc. ??You can go into further detail on each city and find out more information about how long the average user spends on your site from that location, or how many pages they view in that time and other useful information.

Content statistics - which are the most popular pages on your site

See detailed information about the most popular pages on your site. You can choose how you want to view this information with a variety of display formats including bar charts, pie graphs, tables and other easily interpretable formats. This kind of information can be useful for various reasons. For example, if you find a page that is unpopular, but you feel it has important content on it, you may wish to create links to this page on other popular pages of your site. You also have the option of viewing different parameters such as page views, unique views, and average time on each page and so on. Content data can also show you the navigation paths of users - how they get to one page or where they go next. Choose they page you want more information on and Google Analytics will show you which page they were on before, and where they went after.

Popular keywords - which keywords brought people to your website

Another key feature of the system is the ability to see which have been the most popular keywords for bringing visitors to your site. You can use this data to evaluate your search engine performance by reviewing elements of your website such as metadata descriptions and keywords. If you have a Google AdWords campaign, these keywords will give you an insight into visitor search trends, giving you the potential to greatly improve your online marketing strategy.

Traffic sources - how visitors got to your website

Google Analytics can also show how visitors got to your site. From the data provided, you can determine which sources of traffic are the most popular, whether it is search engines, direct traffic, referrals, online marketing etc. You can use this information to evaluate the performance of any types of advertising campaigns you may have in place. For example, if you have placed an ad in a newspaper or magazine with your website address in the advertisement, you may see a surge in direct traffic (URLs typed directly into the address bar) for your website for the time your ad was published. If you have set up advertising on other websites or if you have social pages with links back to your site, you will probably see an increase in traffic from referral sites. This kind of information is displayed in an easy-to-interpret, graphical way that can quickly be analysed by any user. You can also evaluate the performance of each source of traffic by examining how long the user stays on your site, how many pages they view, and how many people leave your site straight after they have accessed it from that particular source. All this information can be used to make changes to how you advertise both off line and online. You can see how referrals are working, see the effectiveness of social media and make other important evaluations.

How can absolute help?


We take the hassle out of setting up an Analytics account by implementing the required code into your website's templates, setting up the account in the Analytics systems, and ensuring that the system is operating properly before handing it over to you.


After your account has been set up, we will guide you through the functionality and features of Google Analytics that you will use to get the most out of your website. We navigate the Analytics interface, explain to you what each section means, and what the data means for you business. We'll take the confusion out of any jargon and share with you some useful ways to get the most out of your Analytics account.

How much does it cost?

The service provided by Google Analytics is absolutely free! Once your account has been set up by our team, you will incur no costs from Google. You only pay for the initial setup (and training if required) by absolute.

Find out more

To find out more about Google Analytics and the services we offer, please feel free to contact absolute at any time, and one of our staff will be happy to help you with any questions you have. ??Call us on 01204 669566, or email us at [email protected]